Cool Find: Mutual of Omaha Aha Moments
To me, Mutual of Omaha still makes me think of those Sunday evening programs out in the wilds of Africa. I don’t remember if that’s where it really took place, but that’s what childhood memories that persist tell me.
They’re a lot more than that, apparently!
Tonight, my colleague, Jim Wilkerson (@jim_wilkerson) forwarded a site for a current initiative by Mutual of Omaha all centered on the “Aha Moments” of life. 
We were interested given a client in the long-term care space… and it aligns with some concepts we’ve been brainstorming for our client.
Turns out for the celebration of a “century of service”, the heritage brand has created this “aha moment” community online and are traveling across the country capturing real experiences from Americans of all walks of life. You sign up via the website, they schedule you for when they’ll be in town with the bus, then you come down and they take a professional quality film of your story.
They have over 15 pages of stories (20 per page) that are 1 to 2 minutes in length and cover every aspect of aha moments in life you can think of… literally.
I love the definition and explanation:
“What is an aha moment? It’s a moment of clarity, a defining moment where you gain real wisdom – wisdom you can use to change your life. Whether big or small, funny or sad, they can be surprising and inspiring. Each one is unique, deeply personal, and we think, worth sharing.
Mutual of Omaha celebrates and honors these moments and the people who act upon them. We’re proud to have the products and services that can help people insure their possibilities.”
The experience at www.ahamoment.com is very people centric. The individual stories can be searched by category (health, financial, career, education, spirituality, etc.) or by any keyword you’d like to use. And the stories are real — they are fun, interesting, and examples of clarity in life, if not but for just a moment.
Mutual of Omaha is spreading these stories and making it easy for people to get high quality online video sharing a powerful moment from their lives (I’m sure there’s a lot of sharing with family and friends, etc., a little bit of celebrity-like exposure). Key question, beyond story sharing… what further value/utility are they creating that brings your back to the security and help Mutual of Omaha can deliver when you realize in life that you need a plan B (insurance)?
Very interesting. Nicely done.