Online Tools Built By Researchers for Researchers

I came across a few online research platforms this morning that are new to me.  It sort of spread to a little hunting expedition, which led to a few more interesting discoveries.  Here’s a snapshot of my quick read on a few.

Picture 2

Revelation and QualVu were both launched in 2007.  They stand out to me, however, because they’re legit social media-style platforms, but built the way a researcher would think and want to use the information.

Revelation appears to be the next generation of blog, chat room and bulletin board type research tools.

QualVu is a very robust online video sharing platform.  Their VideoDiary product is a complete solution for easily facilitating face-to-face and/or personal video diary-stye feedback from real people in their real environments.

Picture 3I can’t wait to try them both out.  I’ve heard QualVu has been used by a lot of people.  I’ve still not found a Revelation user yet.  I’d love to get real user feedback.

Of course, this little discovery led to a chase down of a few other interesting tools worth checking out.  One I already bought a subscription to this morning after finding it.

First, CiviCom has it’s own set of 3-D virtual community solutions for marketing research.  I’m not totally certain on the nature of this company in terms of being built by researchers for researchers.  But the idea of helping to facilitate interactive collaboration in virtual environments is very cool.

Picture 5My favorite find of the day (or the one I really hope works as I’ve bought an initial month subscription to give it a shot) is GuapoVideo.  What I love about this is it is built for internal audiences to collectively annotate and analyze video gathered through research.  Brilliant idea — a tool to help make internal collaboration and co-creation even easier.  It’s like a video-editing suite built from a researcher point of view to upload, annotate, and then cut and past clips into your presentations or share via a web page they create for you.

I also wonder if GuapoVideo could also be used as a way to reach back to the person(s) you interviewed and have them respond to your interpretation of their comments in a more co-creative way.  An added-value step in a hybrid research or ethnographic project.

A funny, but practical one, too.  Ask500People is a totally different online feedback tool, but one brand managers, account planners, and strategists could use in a pinch to get some basic feedback on concepts, ideas, etc.  While I take issue with the way they represent margin of error for polls on their site (I wouldn’t call this scientific sampling for the market research purests by any stretch of the imagination), the concept of a quick question feedback tool is an example of easy, collaborative methods for getting others to think about the issues you’re consider.

Finally, in my brief field trip to discover interesting online research tools I came across this informative slideshare presentation by Carol Phillips of Brand Amplitude.

Share more you’ve come across that have been helpful.

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05 2010

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  1. 1

    Thanks for the post Maury. We are really excited about the traction we’re getting with the QualVu platform. Our clients are consistently telling us that the platform is not only fast and cost effective, but because we reach people in natural settings on their own time, the insights are more lucid, candid and truthful.

    I hope you’ll try us out – the video collection, and more importantly the hyper-fast processing of the data into video highlight reels in the reports is really cool and breakthrough.

    All the best, and great posts!

    John Williamson
    CEO, QualVu

  2. 2

    John – thanks for the info. I’ve heard great things about QualVu and, in fact, have plans to use it for an upcoming study. Keep up the innovative work!


  1. QualVu in the News 23 06 10

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